American Executive July 2008 Corporate Spotlight A Building Reputation

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Aragon Construction has come a long way in eight years. Founded in 2000 as a three-person operation, its sales exceeded $100 million last year. Alex Getelman started the company with the simple goal to provide the best quality service at any cost and his team's unflinching standards have made Aragon a premier construction management company in New York City.

In 2004, Aragon was handling an average of 150 projects annually and needed to streamline its operations. It installed a project management system called Timberline. The company adapted the highest customizable system and created a unique tracking program that can handle the personal way this company does business. With it, Aragon's employees can log in and keep on top of what's going on.

Getelman said the system is a great communication tool that allows the company to operate much faster. "Time is money for our clients. Getting our internal operations and processes taken care of quickly and accurately allows us to focus on the clients and keep their projects on schedule," he said.

He said that Timberline has been instrumental in handling Aragon's growth in the last few years but acknowledges that, as with any growing company, more challenges lay ahead. For example, processes need to be reevaluated and always current, while more people working on more projects require more efficient ways to communicate.

But Getelman isn't worried because Aragon's service-focused and person approach to construction management has proven so successful. Each project the company takes on is assigned its own team with no fewer than seven people–ranging from an account executive to a labor foreman–that meets with the client regularly.

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