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Real Estate Weekly
October 31, 2007
ARAGON TAPPED FOR DENTSU PROJECT
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Dentsu America, Inc. has relocated
from midtown Manhattan to 32 Avenue
of the Americas. The 27-story, 1.15
million square foot landmark tower in
the heart of lower Manhattan's Tribeca
neighborhood is the former world headquarters
of AT&T. Dentsu Holdings
shares the 16th floor of the Rudin-owned
and managed office building.
Aragon Construction, serving as construction
manager, commenced pre-construction
on Dentsu's new space in May
and is scheduled to complete the project
by the end of October. Aragon has gut
renovated the 50,000 s/f floor and, together
with TPG Architecture, created a
sophisticated, comfortable, collaborative
space for the Dentsu brand.
Other design details include over 40
different light fixtures, back-lit glass, a
centralized pantry and open coffee bar
to promote employee interaction, floating
ceilings, raised floors, stone walls, a
'living room,' which functions as another
break-out space, and a step down middle
area for the think-tank rooms and work
stations. Wall-mounted self-contained
waterfalls are being installed at the end
of several corridors, and the DIRTT system
was utilized for the glass and metal
office fronts.
3 Form acrylic, a clear resin material
with large perforations that allow light to
filter through it, is being used in the elevator
lobby and to form the brainstorming
rooms. Additionally, the think tank/brainstorming rooms are built on platforms,
30 inches high, with lights reflecting
underneath, creating the illusion that
the rooms are suspended above ground.